In conversation with one of our customers today, I was reminded of the value of Perceptual Quality (our language for subjective human-experience) as a non-technical language for IT. It is easily understood by all, and that enables many stakeholders in a business to communicate and make decisions about IT products and services that will have genuine economic impact.

A highly respected figure in one of our Managed Service Provider customers said, “I’ve never before seen a product or service that can be utilised at all levels throughout any business… to communicate effectively with all people in all areas within a business thanks to the uniform language that it has inspired.”

More specifically, “The scope of your product and service is so wide – anything from assisting an engineer in identifying a particularly troublesome network component… presenting tangible evidence of recent ROI to

a CFO,.. contributing to business cases… to company 5/10 year investment and growth plans… it’s a value-add service to complement any other IT service… a solution that can assist with capacity planning… it can contribute towards demonstrating leading market edge capabilities, or identify what would need to be improved to achieve them… it can create justifications for the necessary investments for all of these things… all from the same data and all due to it being presented back in the same way.”

One of our goals when we started Actual Experience, was for the language of Perceptual Quality to enable business leaders to engage more meaningfully with IT decision-making. Our customer went on, “CEOs, CIOs, CFOs – they’ll all love it. But the key differentiator here is that they’ll all love it not only because of what it can do and what it achieves for them in a tangible way, but because they can and will all understand it without the need for techno-speak translators… this gives what you do total and universal market appeal.”

As we meet more and more customers and prospects, the company-wide appeal of Perceptual Quality is gaining momentum. The graphic summarises this.